Product Management
Product Management
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As a part of the 5-Week Associate Product Manager Program, I collaborated remotely with 3 other product staff to test and develop improvements for Etsy's mobile app, using agile management methodologies. Key activies included creating opportunity hypotheses, conducting user research, building user personas, drafting value propositions, validating hypotheses, creating wireframes, and building MVPs.
As a part of the 5-Week Associate Product Manager Program, I collaborated remotely with 3 other product staff to test and develop improvements for Etsy's mobile app, using agile management methodologies. Key activies included creating opportunity hypotheses, conducting user research, building user personas, drafting value propositions, validating hypotheses, creating wireframes, and building MVPs.
User Persona
User Persona
I synthesized data generated from the user research into a user persona.
Donnalee Donaldson Press Release.pdfProduct Marketing Press Release
Product Marketing Press Release
I referenced Etsy's website, press comments by executives, and customer comments on discussion boards and blogs, to generate a press release for an improved registry teacher in Etsy's "voice".
Sprint Retrospective.pdfSprint Retrospective
Sprint Retrospective
I used the Mad/ Sad/ Glad framework to lead my team through a sprint retrospective, and captured the process and results in the presentation above.
As a part of the product development of my career coaching company Moved to Work, I conducted user research via phone interviews and Google Forms questionnaire. I synthesized this data to form the first iteration of my user persona.
As a part of the product development of my career coaching company Moved to Work, I conducted user research via phone interviews and Google Forms questionnaire. I synthesized this data to form the first iteration of my user persona.
Diaspora in Education Questionnaire.pdfUser Research Questionnaire
User Research Questionnaire
This questionnaire was designed to collect both quantitative insights. Deeper insights were gathered via phone interview with some respondents.
User Persona
User Persona
I created this persona by analyzing and synthesizing the data collected during user research.
As a participant in Startup Weekend, I collaboratively ideated and conducted early product discovery for an app called Re:Study. Re:Study was meant to help teen students keep their academic tasks and time better organized, while leveraging their high engagement with mobile phones.
As a participant in Startup Weekend, I collaboratively ideated and conducted early product discovery for an app called Re:Study. Re:Study was meant to help teen students keep their academic tasks and time better organized, while leveraging their high engagement with mobile phones.
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